Sport

Sport is becoming more and more business led. The economic climate is tougher. And crowd's and sponsors are under more financial pressure throughout the sporting sector.

So where do we think we can help?

First and foremost... when was the last time your fans were canvassed for their true views?  Not just a token members survey that doesn't really get anywhere.  Something that really engaged with them.

We have a view.  Football, Cricket and Rugby Clubs (League and Union) are failing to truly connect with their fans and as a result are missing out on bums on seats and possible merchandising opportunities leading to lost revenues and lost profits.

There we said it.  We've seen websites change, and a few communities (official and unofficial) spring up in the likes of facebook and twitter.  But is that really a connection?

Let's take a different angle on this point.  The fans view.  What if they had a regular opportunity to tell it like it is.

Think about ticketing, online presence, communications, access to the ground, away travel, uses for the ground.  Think about the club shop.  Think a bit deeper... think about those fans having a voice on the manager, the players, style of play, the direction of the club. 

Now wouldn't that connect them?  They would have a true voice.  They would feel in on things and the natural irrational loyalty they have would grow even more.

We believe we can help do just that.  Enhance the loyalty and strength of voice that your fans have.  What's more we have a few ideas that could even help generate a new revenue stream for you.

That's right.  You could regularly understand the views of your fans, share those views back through your communities and communications (web, PR, TV and printed materials) and in the process earn revenue from doing so.