Customer Satisfaction Surveys

Why do so few businesses run customer satisfaction surveys or fail to ask their clients and customers the right sorts of questions that help them understand how they could improve the way they do business?

Some companies use paper based customer satisfaction surveys that are occasionally sent out with correspondence or delivered as a one off exercise to obtain feedback from customers or clients on an ad hoc basis.  

We also know that some companies loosely ask their customers face to face.  But does that actually provide the right form of information to make a decision? Are the findings captured, collated, analysed and the resulting issues fixed and actions implemented?  Is asking someone their view face to face too personal to get true accurate information?

We believe that customer feedback is cultural and more important than ever before as customer loyalty becomes less common and choice and convenience moreso.  Customer satisfaction surveys need to happen regularly and not just once a year or when the mood suits.

At Clarity we place the emphasis on understanding the issues your customers have so you can do something about them.  We capture and collate the results and immediately report back to you so you can take action and retain your customers better.  You’ve spent a lot of money attracting them in the first place and it takes so little to keep them happy.

That’s our emphasis.  We create surveys that help you understand your customers so you can keep them happy.  Allow you to know what little niggles they may have before they turns into a painful issue that could lead to them walking away and to your fiercest competitor.  Retaining customers and having information that can help attract new ones is one of the main benefits of undertaking regular customer satisfaction surveys.