Credit crunch? Recession? Batten down the hatches!
That's usually what happens when things get tight. So at a time when potential panic is at hand what do you need to do as a retail business?
The economy is still exchanging billions of pounds each week and you can still have your slice of that, and an increased slice of that. Businesses can still grow even if conditions aren't the best they can be.
There tend to be two strategies when slowdown occurs...price cuts (meaning reduced margin. You have to sell more to stand still). The other. Listen, focus on service and deliver.
Ask your customers just what they want and then give it to them. That makes sense doesn't it? After all if you give them what they want they'll be happy... and they'll be more loyal as you listened and acted on their wishes. So don't take the pricing short cut. Listen and do what will drive sales and create service the way that your competitors daren't.
Dare you?
