Who We Are

We have a very different approach and tone about us which you'll pick up after reading what we have to say and when you speak with us face to face. But who are those faces, who are the people behind Clarity?

Managing Director - Paul Collins

Clarity is Paul's brainchild.  "I'm opinionated, easy going, lateral and tell it like it is.  I founded Clarity because I was frustrated at the survey and feeback solutions in the marketplace.  They seemed to be highly technical or very cheap looking, and from a personal perspective there was no chance I would want some of them respresenting the brand of my company.  I was also surprised at how often businesses made decisions to undertake activity without taking time to understand the real issues.  Companies spending thousands and thousands on marketing activity, rebrands, technology and service initiatives and often on a whim and a personal belief.  I think businesses need to realise they can save huge amounts of money by research and continue to save thousands by asking for continual proactive feedback.  As a company we're young and forward thinking and testing old staid conventions ... and we do an outstanding job!  Quick, cost effective, design led and with no limiting factors.  Fresh, simple and true."

Technical Director - James Atkinson

Since James was introduced in 2007 the delivery and efficiency of what Clarity does has soared.  He's a pea in Paul's pod too.  "Similar to Paul, I think strategically.  See the big picture rather than doing things for the sake of it.  But I love detail too.  Making things work better, understanding something inside out.  Mind you, since knowing Paul my eyes have been opened.  There are so many companies whose eyes are firmly shut.  Missing vital information right under their noses.  Doing it badly but making a few quid so it's ok.  For now.  Such a shame.  If only they were a bit more proactive!"