It is Clarity Surveys Ltd's policy to respect the privacy of its Members.
Clarity Surveys Ltd will never edit, share or disclose any personal information about you without your prior consent. In the course of your membership of Clarity Surveys Ltd, Clarity Surveys Ltd may acquire personal data and information about you which you have provided in the course of registering with a Clarity Surveys Ltd survey or participating in Clarity Surveys Ltd Activities. This information may include, your name, geographic region, email address, and other generic information provided in relation to your participation in specific Clarity Surveys Ltd surveys or Clarity Surveys Ltd Activities. This information will be treated in accordance with the Data Protection Act 1998 and also in accordance with the Market Research Society Code of Conduct. More details can be found at the following address: www.mrs.org.uk/stan dards/codeconduct.htm.
In this regard, Clarity Surveys Ltd undertakes only to use the data you supply to us according to the following conditions:
We will never rent or sell any data which may personally identify you to any third party.
You will never receive communications from any third party as a result of using the Clarity Surveys Ltd site, participating in Clarity Surveys Ltd research activities or becoming a Clarity Surveys Ltd registered user.
Your data may be disclosed to clients for research purposes. Such data will only be supplied in anonymous, non-attributable form such that no party external to Clarity Surveys Ltd could use the data to personally identify you, or to contact you by any means.
Your anonymous data may be disclosed to business associates, marketers or advertisers for the promotion of Clarity Surveys Ltd services. By way of example, we may disclose to an advertiser the percentage age groups of our Members. Such data will be supplied in anonymous, non-attributable form such that no third party could use the data to personally identify you, or to contact you by any means.
Research results may also be released into the public domain. This is typically in aggregate form (e.g. 10% of survey participants said they believed petrol was too cheap) and will not result in the disclosure of any personal identifying information.
We will clearly state why we are collecting personal information and how it will be used. At your request we will allow you to inspect and edit any personal data relating to you.
Clarity Surveys Ltd undertakes to store your personal data securely. The accessing and processing of personal data by Clarity Surveys Ltd personnel will be restricted to business requirements including, but not necessarily limited to:
7.1. Research data analysis
7.2. User communications (please see below)
7.3. Technical processing
7.4. Addressing of queries, technical problems or complaints
You are responsible for maintaining the confidentiality of your login information (your username and password). You are fully responsible and agree to indemnify Clarity UK.net against, all activities (including for the avoidance of doubt, the activities of persons other than yourself) that occur under your login or account. And for those using a shared computer, you should ensure the full exit from your logged-in access at the end of each session.
We cannot ensure that private communication and other identifiable personal data will never be disclosed in ways not described in this section. By way of example (without limiting the foregoing) we may be forced to disclose the data to a government agency lawfully requesting the same or to any court acting in pursuance of its powers. We reserve the right to and you hereby agree to allow us to disclose any information about you to law enforcement, government officials or to any court or court officials as we in our sole discretion believe necessary or appropriate.
Nothing in this Agreement relating to the confidentiality of information shall prevent or hinder Clarity Surveys Ltd from complying with its legal obligations as to disclosure or otherwise under the Data Protection Act 1988.
By becoming a Clarity Surveys Ltd registered user you agree to allow Clarity Surveys Ltd to communicate with you in relation to your membership of the Clarity Surveys Ltd surveys and opportunities to participate in Clarity Surveys Ltd Activities. These include but are not necessarily limited to communications relating to:
11.1. Clarity Surveys Ltd polls
11.2. Other forms of Clarity Surveys Ltd research
11.3. Clarity Surveys Ltd research results
11.4. Clarity Surveys Ltd newsletters
11.5. Changes which may affect your participation in Clarity Surveys Ltd activities
11.6. Panel care communications (e.g. account queries and / or complaints)
Communications will typically take place via email. Clarity Surveys Ltd will always use this communication method responsibly.