Privacy Policy

In this Clarity UK.net Privacy Policy any defined terms will have the same meanings given to them in the Clarity UK.net terms and conditions of use.

It is Clarity UK.net's policy to respect the privacy of its Members.

Clarity UK.net will never edit, share or disclose any personal information about you without your prior consent. In the course of your membership of Clarity UK.net, Clarity UK.net may acquire personal data and information about you which you have provided in the course of registering with a Clarity UK.net survey or participating in Clarity UK.net Activities. This information may include, your name, geographic region, email address, and other generic information provided in relation to your participation in specific Clarity UK.net surveys or Clarity UK.net Activities. This information will be treated in accordance with the Data Protection Act 1998 and also in accordance with the Market Research Society Code of Conduct. More details can be found at the following address: www.mrs.org.uk/standards/codeconduct.htm.


In this regard, Clarity UK.net undertakes only to use the data you supply to us according to the following conditions:
  1. We will never rent or sell any data which may personally identify you to any third party.

  2. You will never receive communications from any third party as a result of using the Clarity UK.net site, participating in Clarity UK.net research activities or becoming a Clarity UK.net registered user.

  3. Your data may be disclosed to clients for research purposes. Such data will only be supplied in anonymous, non-attributable form such that no party external to Clarity UK.net could use the data to personally identify you, or to contact you by any means.

  4. Your anonymous data may be disclosed to business associates, marketers or advertisers for the promotion of Clarity UK.net services. By way of example, we may disclose to an advertiser the percentage age groups of our Members. Such data will be supplied in anonymous, non-attributable form such that no third party could use the data to personally identify you, or to contact you by any means.

  5. Research results may also be released into the public domain. This is typically in aggregate form (e.g. 10% of survey participants said they believed petrol was too cheap) and will not result in the disclosure of any personal identifying information.

  6. We will clearly state why we are collecting personal information and how it will be used. At your request we will allow you to inspect and edit any personal data relating to you.

  7. Clarity UK.net undertakes to store your personal data securely. The accessing and processing of personal data by Clarity UK.net personnel will be restricted to business requirements including, but not necessarily limited to:

    1. 7.1. Research data analysis

    2. 7.2. User communications (please see below)

    3. 7.3. Technical processing

    4. 7.4. Addressing of queries, technical problems or complaints

  8. You are responsible for maintaining the confidentiality of your login information (your username and password). You are fully responsible and agree to indemnify Clarity UK.net against, all activities (including for the avoidance of doubt, the activities of persons other than yourself) that occur under your login or account. And for those using a shared computer, you should ensure the full exit from your logged-in access at the end of each session.

  9. We cannot ensure that private communication and other identifiable personal data will never be disclosed in ways not described in this section. By way of example (without limiting the foregoing) we may be forced to disclose the data to a government agency lawfully requesting the same or to any court acting in pursuance of its powers. We reserve the right to and you hereby agree to allow us to disclose any information about you to law enforcement, government officials or to any court or court officials as we in our sole discretion believe necessary or appropriate.

  10. Nothing in this Agreement relating to the confidentiality of information shall prevent or hinder Clarity UK.net from complying with its legal obligations as to disclosure or otherwise under the Data Protection Act 1988.

  11. By becoming a Clarity UK.net registered user you agree to allow Clarity UK.net to communicate with you in relation to your membership of the Clarity UK.net surveys and opportunities to participate in Clarity UK.net Activities. These include but are not necessarily limited to communications relating to:

    1. 11.1. Clarity UK.net polls

    2. 11.2. Other forms of Clarity UK.net research

    3. 11.3. Clarity UK.net research results

    4. 11.4. Clarity UK.net newsletters

    5. 11.5. Changes which may affect your participation in Clarity UK.net activities

    6. 11.6. Panel care communications (e.g. account queries and / or complaints)

    Communications will typically take place via email. Clarity UK.net will always use this communication method responsibly.

  12. Like many other commercial websites we may use cookies. A cookie is a text file in the browser directory of your computer's hard drive. Any website other than the one that set up the cookie cannot read the cookie. Cookies will enable our website to recognise personally identifiable information you have voluntarily given us and we may use it to present you with custom web pages.

  13. The Website contains links to other sites and vice versa. This privacy policy applies solely to information protected by Clarity UK.net on this Website.

  14. We may update this privacy policy from time to time.